Market Segment: Long-Stay Travelers
- Packing is stressful and time-consuming
- Laundry during travel is inconvenient and expensive
- Hard to maintain style when on the road
Market Segment: Professional Women
- Want to look stylish but have no time to shop
- Closet overflow but still feel “nothing to wear”
- Frequent events or meetings require varied looks
MVP Phasing Development Plan
- Rental-based EC platform (Maison Refine)
- Outfit selection, booking, and rental tracking
- Basic customer dashboard
- City: Tokyo Launch
- Travel fashion bundle with laundry integration
- Hotel-side logistics partnership
- City: Singapore, Osaka
- Personalized matching with AI recommendations
- In-app chat with stylists and providers
- City: Hong Kong, Bangkok, Seoul
- Cross-border rental pass (multi-region usage)
- Self-upload system for providers
- City: NYC, Paris, LA
📦 Our Business
We are building a Clothing Rental Platform that serves two high-potential customer groups: professional women and long-stay travelers. Through rental subscriptions, localized logistics, and AI personalization, we reduce waste, empower users, and redefine fashion access.
🌟 Key Differentiator
- Inventory Optimization: Centralized rental hubs reduce waste and maximize usage.
- AI Personalization: Outfits suggested based on behavior, calendar, and location.
- Localized Scale: Hotel and neighborhood delivery/pickup lowers operational cost.
- Unified Platform: Fashion rental, laundry, and travel gear access—all in one place.
🧠 Our Team
- Engineering: Scalable architecture, AI outfit engines, and mobile-first UX.
- Partner Sales: Building brand and hotel alliances in Asia, the U.S., and Europe.
- Advisory: Experts in fashion, logistics, and global commerce guide our roadmap.
- Culture: Globally-minded, gender-inclusive, and execution-focused from Day 1.
Investor FAQ – Common Concerns and Clear Answers
Q1: Will consumers really use a P2P rental platform like this?
Yes. Just like Airbnb and Uber, travelers are embracing shared, smart services. OutfitGo offers convenience, verified providers, and hotel coordination—building real trust in real time.
Q2: How can OutfitGo differentiate itself from others?
We’re not just a fashion app. We integrate logistics, real-time travel needs, and personalization. Our platform creates a “Wheel Effect” of mutual value among users, hotels, and brands.
Q3: Is this a financially viable business model?
Yes. We operate as an asset-light SaaS-style model with high-margin unit economics. Our revenue comes from subscription plans, brand listings, gear upsells, and long-stay partnerships.
Why We Started with Clothing Rental
We’re beginning with a simple but scalable model: clothing rental. Why? Because this business only works if we achieve scale. That’s why our first mission is to gather a strong, active user base.
To do that, we’re starting with two focused use cases:
1. For Travelers: Pack Less, Experience More
Whether you’re on a business trip or exploring for leisure, OutfitGo lets you travel lighter and smarter. You can pick up curated outfits directly at your destination hotel through our bundle plans.
- Pick up clothes at your hotel
- Minimize luggage, maximize freedom
- Choose outfits by weather, activity, and vibe
2. For Professional Women: Stay Stylish, Stay Empowered
Clothing rental isn’t just about saving time. We aim to be a lifestyle partner that supports women’s careers and self-expression through thoughtful styling and confidence-boosting solutions.
- Reduce styling stress
- Support authentic self-expression
- Less time choosing, more time shining
This Is the Starting Point of EmpowerWear.
We don’t need to be perfect from day one. What matters is starting, growing, and scaling—so we can deliver better experiences to more people, together.
Contact Us / Partner With UsFAQ: How Does OutfitGo Fit into Business History?
Peer-to-Peer Access Revolution
| Company | Founder Type | Problem Solved | Business Trait |
|---|---|---|---|
| Airbnb | Young entrepreneurs solving rent issues | Hotels were expensive and inflexible | Peer-to-peer home sharing |
| Uber | Young tech founders | Taxis inefficient and overpriced | Peer-to-peer ride sharing |
| TaskRabbit | Mission-driven woman entrepreneur | Hard to find trusted small-job help | Peer-to-peer task matching |
Democratization & Personalization Revolution
| Company | Founder Type | Problem Solved | Business Trait |
|---|---|---|---|
| YouTube | Young engineers from PayPal | No way to share videos easily | User-generated video platform |
| Etsy | Creator-driven founders | Big retailers controlled handmade sales | Personalized creator marketplace |
| Bumble | Young woman founder | Dating apps male-dominated | Women-first safe matching platform |
Travel Lifestyle Revolution — OutfitGo
| Company | Founder Type | Problem Solved | Business Trait |
|---|---|---|---|
| OutfitGo | Young woman entrepreneur solving travel fashion and laundry issues | Travel was stressful, heavy, no smart matching for clothes, style, or local laundry | Peer-to-peer matching + Hyperpersonalization for travelers |
Empower Your Everyday
Rent or buy refined overseas fashion made for Japan’s professional women.
Start BrowsingWhat is Maison Refine?
Maison Refine helps busy women feel confident, elegant, and ready — by providing curated overseas fashion that fits seamlessly into their work and travel lives. No clutter. No stress. Just style.
Maison Refine ➜ OutfitGo
Our journey starts with fashion rental and expands into OutfitGo — a travel app offering outfit rental, laundry matching, and personalized style tools for professional women on the move.
💼 Rent Smart
Choose outfits that match your work schedule, travel plans, and mood — all with one tap.
🛍️ Buy What You Love
Found the perfect piece? Purchase it directly — no need to return.
🎯 Curated for You
Each item is chosen with professional women in mind: clean lines, elegant tones, functional designs.
Partner, Join, or Ask a Question
Let’s shape the future of fashion and travel together.
Contact UsAlso Supporting Travelers from OutfitGo
Maison Refine shares its curated clothing inventory with OutfitGo, a lifestyle rental platform for travelers. Users who begin with hotel coupon bookings on OutfitGo can also access our fashion services as part of their travel package.
This shared ecosystem helps optimize inventory, reduce waste, and serve both professional women and long-stay travelers through a unified rental system.
Explore OutfitGoLearn about our product
OutfitGo Demo
See how OutfitGo lets professional women rent outfits and book laundry services easily while traveling.
View DemoDevelopment Roadmap
Maison Refine today. OutfitGo tomorrow. Our path to smarter travel fashion for working women.
See RoadmapGlobal Expansion Plan
From Japan to the world — our plan to grow fashion and travel solutions for women everywhere.
Explore PlanHow We’ll Get First Traffic
Our early marketing strategy — using SEO, partnerships, and smart outreach to reach our first customers.
View StrategySmart Trial Model for Sustainable Fashion
Reduce returns and boost profits with Maison Refine’s smart trial model. Curated fashion, monthly trials, zero waste, higher conversions.
Learn MoreMission: One step ahead of today’s reality — for women.
Value: We offer a subscription-based fashion platform that empowers working women with effortless beauty, confidence, and control — without overpaying or sacrificing time.
Market Opportunity
$2.1B+
Global Fashion Rental Market by 2029
A fast-growing opportunity across Japan, Southeast Asia, and the U.S.
4+
Cities in Our Vision
Global Footprint Expansion Plan
Targeting partnerships
(SG, NYC, HK and TKY)
1000+
Smart Life Journeys
Our 1st-Year Goal
We aim to empower 1,000 women to live beautifully, successfully, and playfully — through fashion.
Key facts about us
We distinguish ourselves in the fashion industry through a unique blend of innovation, sustainability, and empowerment.
Empowering Women
Founded by women for women, EmpowerWear is dedicated to supporting professional women in their pursuit of confidence and success. Our platform not only enhances personal style but also fosters a community where women can thrive and inspire each other.
Smart Life Innovator
As a Smart Life Innovator, we integrate fashion with technology to enhance daily living, offering intelligent solutions that simplify wardrobe choices and promote a sustainable lifestyle.
Unified, Consolidated Platform
Our comprehensive platform combines various services—rental, personal styling, and self-care engagement—into a single, user-friendly interface, streamlining the whole beauty and self-care experience for our customers.